How Brands are experienced and remembered
I once talked about the idea of sameness. When we’re only exposed to media like Pinterest, which manufactures taste, logos that are used to differentiate are no longer enough. People do succumb to the sameness, and that’s the moment that brand recognition fails. What people remember is not what they see, it’s what they experience. A shift from visual to emotions.
Beyond Business — Why Cultural Relevance matters
The primary objective of mass marketing is calibrated towards constant visibility. But what was not mentioned is that the moment you stop feeding into it, you can easily be forgotten. This is when Cultural Relevance matters.
The Hidden Cost of Pricing for Rapid Growth
Most businesses don’t think of Pricing as a positioning decision. It’s more tactical. Frequently adjusted to sell more, lowered to compete, and bundled to increase volume. Over time, it also does something else: price is highly correlated with how our business is perceived.
Why brands lose their soul when scaling rapidly.
As the business grows, that clarity starts to stretch. More people get involved. More decisions are made across different areas. More outputs are produced at a faster pace. And over time, things start to feel slightly inconsistent.