WELCOME TO
MAINE UY-JAINANI
Building five-star ventures with white-glove intention.
LUXURY
CULTURE
BUSINESS
LUXURY CULTURE BUSINESS
OUR STORY
Maine Uy-Jainani focuses her work on Modern Acquisitions, her framework that explores how the things we acquire shape our identities.
She operates Pawchester, a pet hospitality business in Greenhills, where she puts this framework into practice. Additionally, she is the author of Aftertaste Editions, a publication that applies the framework to topics such as luxury, taste, and consumer behaviour.
She holds credentials from UAL, WSET, and Sotheby's Institute of Art in London.
She advises select ventures privately.
A PORTFOLIO OF BUSINESSES
Built with the same keen eye
I
Current · Founded 2024
Pawchester
Greenhills, San JuanA pet hospitality destination encompassing a park, salon, café. Built on the belief that the standards of five-star hospitality apply just as rightly to how we care for animals.
Visit Pawchester →II
Current · Founded 2025
Aftertaste Editions
A Substack PublicationA publication on Modern Acquisitions — her framework for how what we acquire, and how we acquire it, shapes identity. Essays on taste, luxury, and consumer behaviour, published regularly.
Read Aftertaste Editions →III
Private · By Invitation
MUJ Advisory
Strategic & Brand AdvisoryA small, private advisory practice for founders and proprietors. Taken on selectively, a few clients at a time.
Enquire →IV
2019 – 2024
The SHEeo Society
FounderAn earlier venture — a social club and platform for women in business in the Philippines. A formative chapter, since closed, that shaped the standards carried into the work that followed.